Brand South Africa has partnered with Primestars of Primedia in their Step Up 2 Start Up Program aimed at encouraging youth entrepreneurship South Africa.
On Sunday the 17 August 2014 Primestars held an event at Sandton City Ster-Kinekor Theatres where they showed their movie to several school kids who were transported to the cinema as part of the program.
The actors from the movie came and met the kids. These actors are well known household names from series such as Generations and Scandal.
The Minister of Small Businesses was also invited to watch the movie with the kids and participate in the support of this initiative.
Primestars Marketing develops programmes for high school learners from disadvantaged communities which use cinemas nationally as “Educational Theatres of Learning”. Topics include Matric Math & Science Revision, Career Guidance, Financial Literacy and Leadership development amongst others. They are designed to help South African youth develop the skills needed to participate more meaningfully in the economy and are conducive to building a sustainable environment in which business can operate. To date Primestars Marketing has reached over 150,000 secondary school learners nationally.
This unique medium offers learners the opportunity to be taught in a fun and experiential manner and allows for great brand exposure, as well as talent identification. By supporting these programmes companies have the means of giving back to communities by educating disadvantaged learners in a safe and neutral environment outside of schools.