[WITH GALLERY] : Brand SA’s Nation Brand Master Class set the tone for how South Africa is positioned

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Johannesburg, Tuesday 30 September 2014 – Brand South Africa today, in partnership with the Marketing Association of South Africa (MASA), Institute of Marketing Management (IMM) and Vega School, launched a South African first in nation brand studies – a Master Class on Nation Brand.

“The Master Class is aimed at developing a more formal framework to train and equip marketers and communicators, from the public as well as the private sector with the necessary skills to profile the unique features of the South Africa Nation Brand,” says Brand South Africa CEO, Mr Miller Matola.

As custodians of the nation brand, Brand South Africa has in the past done several training session with provinces and metros. The Nation Brand Master Class has been designed to take this training to a new level – a structured approach to impart knowledge and empower other marketers when profiling the nation brand.

The Nation Brand Master Class modules were developed by Brand South Africa, MASA, and IMM. “Brand South Africa is in the process of lobbying the Media, Information and Communication Technologies Sector Education and Training Authority (MICT Seta) to have the module enlisted with targeted Institutions of Higher learning and for the accreditation of this newly developed module,” explains Matola.

Modules include: Marketing Principles and Nation Brand, Introduction to Nation Brand, Country Positioning and National Identity, Image, Reputation and Competitiveness , Nation Brand Performance Measures and more.

A pilot programme in the Nation Brand Master Class was rolled out to 50 Vega and select IMM final year students. The training will, in due course, also be offered to trade and investment, tourism marketers and communicators nationally.

Ms Wendy Tlou, Chief Marketing Officer of Brand South Africa added that, “It is important to educate and guide key stakeholders in the nuances of communicating a nation brand on multiple platforms. The Master Class on positioning the Nation Brand will demonstrate that all South Africans have a role to play, and are equally part of building our nation brand. We as South Africans deliver the Brand South Africa experience! Let us play our part in delivering that experience.”

Join in the conversation: @Brand_SA #BSAMasterclass and @PlayYourPartSA #BSAMasterclass.

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

About Play Your Part

Play Your Part is a nationwide campaign created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates to individuals, NGOs to government, churches to schools, young to not so young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

There are numerous opportunities, big and small, for each and every South African to make a positive difference in the communities in which they live and operate. Play Your Part encourages them to act on these opportunities. The campaign is driven by the Brand South Africa.

Further resources from Brand South Africa

Media are invited to visit http://www.southafrica.info/ for further resources which can be reproduced without any copyright infringement. Kindly attribute to Brand South Africa.

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